This video by my high school classmate, Noam Osband, finishes with the contention that if you think about the social relations behind your produce, it will tase, "soooo much better." I love this piece. Noam himself is a phenom: his gift – and it's a magical one – is that absolutely anyone will talk to him. Some of his other videos are available here. Comments welcome.
Philly Market from Noam Osband on Vimeo.